”Ethnic Fashion” Obscures Cultural Identity - By, Sunita Puri
I live a hyphenated existence. South Asian-American. Indian-American. Punjabi-American. Physically, I am also a patchwork of different cultures: I wear jeans and t-shirts, I braid my hair in Punjabi kudiya style, have a nose ring, and wear a bindi, a small colored dot worn in between the eyebrows by South-Asian women. Depending on who you talk to, though, I can be seen as an Indian trying to be “fashionably ethnic” in superficially “multicultural” American surroundings. While my extended family sympathizes with my efforts to reconcile my sense of belonging to both India and America, I do not meet with such understanding from those surrounding me who interpret my wearing bindis as a fashion statement rather than a statement of cultural belonging.
I recently had a conversation with an acquaintance who believed that I wear bindis because, in his words, “It’s a, you know, convenient way to sort of like assert an identity. Like, you’re making a statement, but it’s not offensive or anything. It’s actually fashionable.” I was shocked, especially at his claim that many others agreed with him. I wear my bindis to demonstrate my adherence to and respect for my culture and religion and the large roles they occupy in my identity and everyday life—not to imitate a pop icon. My acquaintance then pulled out a picture of Destiny’s Child, taken at a recent awards program. Not only were the women clad in outfits made from sari material, but they all sported matching, colorfully flashy bindis.
This is cultural imperialism at its worst. Pop icons like Madonna perpetuate a faulty understanding of Indian culture by selecting exotic images from India, such as the bindi, taking them completely out of cultural context and popularizing them in the West. What people like Madonna don’t realize, however, is that appropriating the bindi in such a way has devastating effects on the symbol’s meaning in South Asia. For example, while in Delhi over the summer, I was hard pressed to find plain red bindis, finding instead very flashy, so-called “export quality” bindis, replete with sparkles and a variety of colors. The bindi is no longer what it once was—a symbol of being Hindu and of having a symbolic union with God. Now, it is not only a fashionable item to wear, but is also produced mass-produced specifically for export to other countries. The Madonnas and Gwen Stefanis of the world—along with those who have blindly followed their example—have successfully changed the meaning of the bindi in South Asia, for the worse.
And this new meaning obviously extends to South Asian Americans, among them young women such as myself who are labeled as consumers of teenybopper culture rather than as heirs to the cultural legacy represented in small part by bindis. My stomach turns when I see non-South Asians wearing bindis to proms, social events, or simply “as part of their outfits.” Without realizing it, they are transforming the meaning of the bindi from an inherently sacred entity to an accessory whose popularity will undoubtedly fade, as all trends do. And the popularization of this trend may suggest to our peers that those of us who wear bindis to bridge our hyphenated existences do so only to assert cultural identity in an acceptable, Americanized way.
While I do not mean to imply that all Americans think this way, even knowing a handful that do is insulting, both to me personally and to South Asian culture. How am I, for example, supposed to react when I enter a bookstore and see The Bindi Kit lying on the shelf marked “International Books?” Am I supposed to be happy that bindis are now being sold along with body paint in kits that encourage girls to wear bindis as exotic belly button ring substitutes surrounded by colorful paint?
One could argue that the bindi phenomenon is a good thing because it could motivate interested Americans to examine diverse South Asian cultures and histories more closely. Even though this might be true, I resent the fact that a culture should be considered worthy of study or attention because of the fashion appeal of its symbols or traditions.
Assigning new cultural meanings to symbols with very old traditions or deep personal significance is inappropriate and insensitive. It reduces the complexities of South Asian culture to mere physical items, rather than the continual process that culture is.
So please—don’t wear bindis, and don’t think of my homeland simply as the origin of yoga, incense, and exoticism if you are going to ignore the context and meanings of these cultural components as well as the reasons why we “ethnic folk” appreciate, treasure, and cling to them.
THANK YOU, THIS
On Diwali my mom would dig out her little cellophane packet of “Disco Bindi” and let us pick out colour-coordinated ones to wear with the saris we wore once a year. They were adhesive and re-usable so once puja was over and all the diyas had gone out, back into the packet they went until next year. The only other time we wore bindi was when we went to prayers or the mandir and the pundit put them on us.
Seeing non-desi women wear little sparkly ones as if they’re meaningless jewelry? This essay sums up why that makes me so upset I get incoherent. DON’T DO IT, for fucksake.
(via thesavagesalad)
![thesavagesalad:
thatsocialjusticebitch:
[Image description: Photo of someone wearing facepaint resembling a Dia de los Muertos skull. There are two roses in their long dark brown hair.]
aprilseye:
For all people who are considering painting their face as Dia de los Muertos skulls on HALLOWEEN, pleaseeeee reconsider!
Dia de los Muertos is a sacred tradition and holiday that traces back to our indigenous roots.
Halloween on the other hand is different and is celebrated in different ways here in the U.S. that is no where near in relation to Dia de los Muertos. Painting your face then can be cultural appropriation for several reasons:
1. It is offensive to the people who actually celebrate it. By showing up with a “cool” and “unique” costume while completely ignoring the meaning of Dia de los Muertos (to pay respect to ancestors) you are practicing a form of power and oppression.
2. “But I’m Mexican..” “But I’m Latina..” Remember that racism is not only practiced in the U.S., but also in Mexico. Just because you are bicultural, it does not always mean that you are accepting of your indigenous roots. In my family, my grandma used to call my mom, “pinche India,” when they got in an argument, even though they are both Mexican. My mom however got called out because she has darker skin.
3. Cultural appropriation has been used enough in U.S. Halloween celebrations. Look at all the “Native American,” “Indian,” “Geisha,” “Mexican,” costumes. Just because your skull make up is new and is “prettier,” it doesn’t mean its any less racist or ignorant.
4. By wearing this face paint on a day where everyone is going to be wearing costumes, you prolly wont have the time to educate people on what Dia de los Muertos means. As a result, people who have no prior knowledge about Day of the Dead may think, “oh that’s a neat costume for next year,” and will continue this cycle and appropriate it themselves.
It’s not my place to tell you what Dia de los Muertos means. It’s also not my responsibility to teach you about cultural appropriation. Just look it up. Think about your intentions. Of course most people who are thinking of doing this do not mean to offend, but in the end it does.
I feel like giving halloween suggestions. Here we go folks! If you like the pretty black and white patterns on your face and the sticking flowers in your hair thing-
Dress up as a fashion conscious zebra! Not an appropriation of a culture! Yay!](http://25.media.tumblr.com/tumblr_ltk876ZB0Q1qb4fg5o1_500.jpg)




![[Image: A photo of a white woman wearing cheongsam, a headwrap with deer antlers, a bindi in the middle of her forehead with blonde hair in a braid with feathers staring wide-eyed at the camera.]
moniquill:
kozamilion:
highwaysunset:
cosmicforestpeople:
i am a sleepy deer
If this isn’t a clear example of an appropriative mess, I don’t know what is.
Was this a contest to see how many races you could offend in one picture?
If so, it’s about the only thing you’re winning at.
I heard your response about your ‘eclectic’ spirituality and lifestyle and I am not as nice as highwaysunset. It’s bullshit. Nobody fucking cares about how much of a mixture you are that causes you not to have a cultural identity. Taking from other races in the manner in which you did is STILL FUCKING WRONG. If you are all about love, you will read what cultural appropriation is and fucking fix yourself.
We are not responsible for educating you on this matter, just compelled to call you out for bullshit.
Please let this be a brilliant satire. Please don’t let anyone be wearing that outfit as anything other than over-the-top display of ‘This is what appropriation looks like’.
Well, the section “Headdress and Bindi” on her tumblr DOES lead to a page called “MY TAKE ON CULTURAL APPROPRIATION”, so she’s at least partly aware of what she’s doing. She don’t feel bad about it, but I guess that’s your prerogative when you’re a carefree white pixie dreamer shaman glitter spirit pisces geisha tea-pissing girl.](http://25.media.tumblr.com/tumblr_ls7qtpWspW1qie3w6o1_500.png)
![[Image: Young white actress Mary-Kate Olsen poses in mid-dance move, wearing a black Van Halen “1984” t-shirt and a cheap “Red Indian” headdress.]
queennubian:
svnoyi:
theglobalfashionista:
This indian headdress is so hot on Mary Kate Olson. She makes Sittingbull look so frumpy by comparison
Yeah, have her people go through genocide and see how fucking hot she looks.
Also, any REAL warbonnet looks a HELL of a lot better than a fake, dollar store chicken feather racist piece of shit.
Fuck you, all that you do, and fuck any ~fashionista~ that’s more concerned with clinging to a terrible oppressive trend than they are with trying to stop fucking over the victims of fucking genocide.
AND FUCK COLONIZATION ~COUTURE.
And that’s real
Adding to the fuckuppedness of this is that when I was trick-or-treating in Downer’s Grove, Illinois at five years old, my mom dressed me up as “the other kind of Indian” complete with that exact same cheap ass stupid headdress. And this was thirty years ago. All hail today’s post-racial society!!](http://25.media.tumblr.com/tumblr_ls9srxHZgB1r426uao1_400.jpg)
![- The Brave & The Bold v22, #130
[Image: Four horizontal panels of Green Arrow drawing the bow of Alexander the Great, as the narration becomes increasingly testerical over this feat.
NARRATION: Impossible! Alexander was a GOD! What? It bends?… HE HAS DONE IT!!]
Hey, I loved this legend when it was Rama stringing the Bow of Shiva, an ACTUAL god! Because when she was a wee princess Sita managed to move the table that the bow was on, which no man could do, so whoever could string the bow would marry her when she grew up. And then years later Rama comes to try and snaps it in half by accident and Sita’s all WHOO-EE! That’s my man! and Lakshman says the same thing b/c he loves his brother SO MUCH. And then later some dude challenges Rama with the Bow of Vishnu, and Rama shoots an arrow so high into the universe that it’s still travelling across time and space and will bring about the destruction of the world when it lands. And it was all (literally) EPIC.
Nice effort, though, Ollie, good on ya.](http://25.media.tumblr.com/tumblr_ls9hroyvCc1qj9c0ao1_500.jpg)
![[A thin white girl with long blonde-and-pink hair poses in her bathroom, smiling. She is wearing a tank top with what could be construed as an “aboriginal” motif. She wears a twisted black-and-white striped headband. Across her eyes is a streak of red with a black stripe underneath, a poor approximation of war paint.]
queennubian:
that-cherokee-bitch:
hes-a-buster-anyway:
stephanieorgan:
These things just happen to me. I can’t explain.
“red indian”
really
That awkward moment when you realize “these things” happen to you because you dress yourself up in a racist interpretation of another race while using a racial slur…
THAT’S WHY.
O.o I can’t even….
The other day I realized that if you search “indian girl” on tumblr, you get pages and pages of carefree manic white pixie dreamer girls in “warpaint” and “war bonnets” and the like. Which is neither of the types of Indian girl I was looking for.](http://24.media.tumblr.com/tumblr_lrf821BCLD1qi5ijwo1_500.jpg)
